Cookies and privacy: instructions for use

In accordance with the provision of the Guarantor for the Protection of Personal Data (hereinafter, the “Guarantor”) of May 8, 2014, on the Identification of simplified procedures for the information and the acquisition of consent for the use of cookies (hereinafter, the “Cookies Provision”), as well as the requirements of EU Regulation 679/2016 on the protection of individuals with regard to the processing of personal data, Alidays S.p.A. (in short Alidays) wishes to inform the user of the following.

Alidays specifies that they are not required to request the user’s consent for technical cookies (the only ones used on the website, as these are strictly necessary for the provision of the service.

The cookies used do not record any information that could personally identify a user. You can, if you wish, disable the use of cookies by customizing the settings of the browser used during browsing or by adjusting the relevant settings of the device used, setting the deletion of all cookies or activating a warning message when cookies are stored.

What are cookies? What are they used for? Do they pose potential risks to our privacy? How can we protect our personal data when we surf the web?

These are some of the questions answered by the new video tutorial made by the Guarantor for privacy.

The video is part of an information campaign that also includes the fact sheet presented on this page and a list of answers to frequently asked questions (FAQ) on the subject of “Information and consent for the use of cookies”.

What are cookies?

Cookies are pieces of information placed on your browser when you visit a website or use a social network with your PC, smartphone or tablet.

Each cookie contains various data such as, for example, the name of the server from which it comes, a numeric identifier, etc..

Cookies can remain on your system for the duration of a session (i.e., until you close the browser you are using to browse the web) or for long periods of time and may contain a unique identifier.

What are cookies used for?

Some cookies are used to perform computer authentication, session tracking and store specific information about users accessing a web page.

These so-called technical cookies are often useful, because they can make browsing and using the web faster and more efficient, for example they can facilitate certain procedures when you shop online, when you authenticate to restricted areas or when a website automatically recognizes the language you use.

A particular type of cookie, called analytics, is then used by website operators to collect information, in aggregate form, on the number of users and how they visit the site, and then process general statistics on the service and its use.

Other cookies can instead be used to monitor profile users during navigation, study their movements and habits of web browsing or consumption (what they buy, what they read, etc..), also in order to send targeted and personalized advertising services (so-called Behavioural Advertising). We speak in this case of profiling cookies.

For example: Have you ever visited a service site, used your webmail or accessed your page on a social network and found banner ads related to your latest web search or purchase made on the Internet?

This happens because those web spaces are designed to recognize your PC or other terminal that you use to connect to the web (smartphone, tablet), and possibly direct promotional messages “profiled” based on your research and your use of the Internet.

It may also happen that a web page contains cookies from other sites and contained in various elements hosted on the page itself, such as banner ads, images, videos, etc.. We are talking, in these cases, about the so-called third-party cookies, which are usually used for profiling purposes.

So the cookies you download on your pc, smartphone and tablet can also be read by others, different from those who manage the web pages you visit.

Cookies and privacy

Given the particular invasiveness that profiling cookies (especially third-party ones) can have within the private sphere of users, European and Italian regulations provide that users must be adequately informed about the use of the same and express their valid consent to the insertion of cookies on their terminal.

In particular, with the provision “Identification of the simplified procedures for the information and the acquisition of consent for the use of cookies” of May 8, 2014 [doc web n. 3118884] the Guarantor for the protection of personal data has established that when accessing the home page or another page of a website that uses cookies for profiling and marketing purposes, a clearly visible banner must immediately appear, in which it is clearly indicated

  1. that the site uses profiling cookies to send targeted advertising messages;
  2. that the site also allows the sending of “third party” cookies, in case of use of this type of cookies, i.e. cookies installed by a different site through the site you are visiting;
  3. a link to a more extensive information notice, with indications on the use of the cookies sent by the site, where it is possible to deny consent to their installation directly or by connecting to the various sites in the case of “third party” cookies
  4. the indication that by continuing to browse (e.g., by accessing another area of the site or selecting an image or a link) you consent to the use of cookies.

In any case, in addition to the protections provided, you also have other options to browse without cookies

Blocking third-party cookies

Third-party cookies are generally not essential for browsing, so you can refuse them by default, through appropriate features of your browser.

Enabling Do Not Track

The Do Not Track option is available on most modern browsers. Websites designed to comply with this option, when activated, should automatically stop collecting some of your browsing data. As mentioned, however, not all websites are set up to comply with this (discretionary) option

Enabling “anonymous browsing” mode

With this feature you can surf without leaving any trace of your browsing data in the browser. The websites will not remember you, the pages you visit will not be stored in the history and new cookies will be deleted.

However, anonymous surfing does not guarantee anonymity on the Internet, because it only serves to keep your browsing data out of the browser, while your browsing data will continue to be available to website operators and connectivity providers.

Deleting cookies directly

There are features to execute this in all browsers. However, remember that new cookies are downloaded every time you connect to the Internet, so you should delete them periodically. If you wish, some browsers offer automated systems for periodic deletion of cookies.


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Via Adige 20, 20135 Milano
Tel. +39 02.87238400

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